A Game of Cluedo

A Game of Cluedo
A Game of Cluedo, Tatler Magazine

Thursday, 9 June 2011

BEAUTY CAMPAIGNS THROUGH THE AGES

Retro images that captured an era

More than just marketing magic and kitsch catchphrases, beauty campaigns have documented the changes in women's lives throughout the 20th century - from 1940s wartime austerity and 1950s aspiration, through to sexual liberation, equality and a more diverse attitude to beauty. We've delved into the archives to bring you this retrospective of some of our favourite beauty campaigns from times gone by.

CHANEL, 1921
Before the wide-spread use of photography, illustration was a popular form of artisitc expression. This whimsical illustration shows a flapper girl lusting after Chanel No. 5 perfume, one of the first advertising the now-iconic fragrance.


MAYBELLINE, 1930S
This 1930s advert for Maybelline products promises that women of every age can have perfect skin.


SAVAGE, 1935
A dramatic art deco image to promote Savage blusher - priced at just ten cents.
REVLON, 1950S
A glamorous campaign for liquid make-up, promising to "turn the clock back 5 years".


REVLON, 1953
Revlon's iconic Cherries in the Snow shade was launched with this advert in 1953 featuring one of the world’s first supermodels, Dorian Leigh. Its sense of fantasy, opulence and escape from everyday domesticity made the brand popular with 1950s housewives.


MAX FACTOR, 1967
Max Factor invents new words with this psychedelic lipstick campaign.


YARDLEY, 1967
Famous for her statement lashes, Twiggy became the face of Yardley's falsies.


REVLON, 1970S
Revlon's Charlie Girl is the brand's most famous perfume, launched in 1973. The fragrance personified the independent woman of the 1970s, and the advert was the first perfume ad to feature a woman wearing trousers.
http://www.stylist.co.uk/resource/cache/binary/86c67b5f8669d8d2799e9da15ea0d214/350x500_Ad_2.jpg?m=1307115550

CHANEL, 1970S
Chanel has long had chic women as the face of Chanel No 5. Here Catherine Deneuve fronts the campaign - Nicole Kidman and Audrey Tautou would later follow in her footsteps.


YVES SAINT LAURENT, 1977
YSL's Opium caused a stir with its controversial name and brought accusations that brand designer Yves Saint Laurent was condoning drug use. The same perfume came under fire in the 1990s for the controversial ad with a naked Sophie Dahl.

MAYBELLINE, 1991
Supermodel Christy Turlington features in this campaign for Illegal Lashes mascara.

CHRISTIAN DIOR, 1993
An now-iconic image advertising Dior's Rouge lipstick and nail polish.


For a more detailed view of this article got to www.stylist.co.uk or pick up issue 81 of Stylist Magazine.

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